Setting the Stage for Growth: Kim’s Vision for TWPR’s Future  

As the global economy remains uncertain, many companies around the world have been impacted and forced to shut down. This economic climate has also presented challenges for both PR and strategic communications agencies.

In an interview with Investing Cambodia, Ms. Kim Hoan PHENG, Managing Director of TWPR, an internationally competitive PR and strategic communications agency known for connecting brands, discussed these challenges and how she, as a woman entrepreneur, has overcome them in this difficult situation.

Can you briefly tell us about your company? How long have you been in operation?

Ms. Kim: TWPR has been operating for over five years, establishing itself as a leading provider of public relations and strategic communications in Southeast Asia. Recently, we have evolved into a full-fledged Integrated Marketing and Communications (IMC) agency, offering comprehensive 360-degree services, including digital marketing, to cater to expanding client needs and industry demands. Our services connect brands with the right audience across Southeast Asia, leveraging the over 50 years of combined professional experience from our dynamic team. This transformation marks a significant milestone as TWPR continues to innovate and excel in the IMC landscape of Cambodia.

With the health crisis impacting the economy for over four years, how has your business fared? How do you maintain sustainability?

Ms. Kim: Despite the challenges posed by the health crisis over the past four years, our business has maintained resilience and adaptability. We navigated the economic backdrop by prioritizing several key strategies for sustainability. These include:

1. Adaptation and Innovation: We swiftly adapted our services to meet evolving client needs and market conditions. This flexibility allowed us to remain relevant and responsive in a rapidly changing environment.
2. Client Engagement: We intensified efforts in client engagement, ensuring proactive communication and support. This strengthened relationships and loyalty amidst uncertainty.
3. Operational Efficiency: Implementing streamlined operational practices and cost-effective measures helped us maintain financial stability and efficiency.
4. Digital Transformation: Embracing digital tools and platforms enabled us to enhance service delivery and expand our reach despite physical limitations.
5. Team Resilience: Our dedicated team’s resilience and commitment played a crucial role in overcoming challenges and driving continued growth.

What key sectors are experiencing growth? What recent achievements can you share from your company?

Ms. Kim: Currently, we observe significant growth in several key sectors, including technology, e-commerce, sustainability, healthcare, and financial technology (FinTech). These sectors are experiencing increased demand for communication and marketing services as they expand and innovate in response to market dynamics.

Recently, our company achieved notable milestones across these sectors. We successfully launched impactful campaigns that enhanced brand visibility and engagement for the health sector who are entering new market. Our strategic communications initiatives contributed to the growth and recognition of sustainable brands committed to environmental stewardship. Additionally, in the FinTech sector, our expertise in digital marketing and strategic communication played a pivotal role in promoting and enhancing the client payment gateway, ensuring secure and efficient transactions for users.

These achievements underscore our ability to navigate diverse sectors and deliver tailored solutions that drive client success and industry impact.

As a successful leader, how do you approach your role beyond gender?

Ms. Kim: As a leader, I’ve always approached my role with a focus on entrepreneurship rather than gender. I believe that success in leadership transcends gender, as long as we understand and embrace the responsibilities and challenges that come with it. I never considered myself solely as a businesswoman but rather as an entrepreneur and leader who is dedicated to continual action and guidance until the day I decided to retire.”

Do you see government initiatives encouraging women in entrepreneurship? If so, how?

Ms. Kim: Yes, there are numerous programs and initiatives from the government aimed at encouraging women to take on more prominent roles in both the private and public sectors, including the IT industry. These initiatives often include funding support, mentorship programs, networking opportunities, and policies aimed at promoting gender equality and empowering women entrepreneurs. Such efforts not only foster diversity and inclusion but also contribute to the growth and innovation of various industries.”

What are your thoughts on the government’s initiative to increase women in major roles?  Ms. Kim: I am personally pleased to see such initiatives, and I fully support the idea. Examples like the National Bank of Cambodia and the Ministry of Commerce serve as true examples of progress in this direction.

What are your long-term plans for your career and company?

Ms. Kim: For the foreseeable future, my goal is to establish a systematic company framework. This will provide new team members with a solid foundation to innovate products and services while ensuring they have clear direction.

In the next 10 years, my goal is to expand our company’s presence into the ASEAN market.